Communication between the Internet user and the owner of a web site takes place thanks to visuals in service, content and interfacing. It is a direct communication because first of all, its content and graphic form are prepared and then somebody else makes use of these and there is no possibility of contact, the one which takes place for example during a face to face meeting or a telephone conversation.

An example of an indirect conversation is any form of a word written or printed, for example: posters, leaflets, papers or books. Even these, simple in form and content, means of medium as well as the fact that users are well familiar with them, are not free from drawbacks making it difficult understanding transmitting their message.

Some basic rules exist for printed material that governs such a communication. Whereas, in the case of communication with the use of Internet web it is a whole, complex process.

The usefulness of the tools available via the Internet is a basic issue, which we stress during preparing for You an offer including functional and graphic solutions. During formulating new functionalities and content we aspire to:

• intuitive navigation
• simple organization
• apt description of tasks and rules
• legible presentation of contents
• easy search of interesting issues

During working on these issues we follow basic rules that enable the creation of an effective information design.