Working with the Internet application we firstly assess it taking into consideration its visual side, which means – graphics used. The first visual impression based on a look at the www site may predispose positively or negatively to the whole part.

The second stage is the easiness of service, an understandable medium and the usefulness of a solution. However, graphics has got a very considerable influence on the reception of the image and Your interest in the attraction of potential clients.

The online shop, a platform of communication with contractors or the presentation of a product will only be dead and costly toys, if no one is interested in them and will not attract clients. It is graphics that encourages one to remain on a site, constituting a welcome card of a peculiar kind, functioning at the same time as a lure encouraging to the establishment of a constant contact.

Graphics also functions as a marketing tool of a firm creating its image. It allows one to show the same elements in a different and at the same time interesting way, using various compositions, different colours and diverse technologies.