Today it is well known, that even the best goods or services will not be successful, if certain steps involving their promotion are not taken. This statement refers also to any Internet solutions implemented by You. Thus, even a simple web site is an unnecessary expense, if nobody knows about it.

Promotion, according to marketing definition includes 4 elements: advertising, indirect marketing, promoting of sales and public relations. The Internet has developed its forms and techniques for each of these kinds of promotions.

You have surely met the Internet advertisement in the form of banner, top layer, sponsored link or mailing. You surely have received in Your mailbox subscribed bulletins or offers of quick purchase of goods at promotional prices with personalized information about their qualities.

Creation of WWW services developed a new way of promotion- positioning. Almost half of the visits on a given site are a result of making use of search engines by users. An activity, which leads to setting our WWW site at the top of a list with search results is called positioning. Positioning consists of activities connected to optimization of WWW service (both html code as well as content visible with an eye) and registration in catalogues and Internet search engines. Conducted work is crowned with a comparative report - of a condition before and after. A current monitoring of a situation is an important element in the whole activity involving positioning. Taking into consideration constant changes in number and quality of sites, it is necessary to watch the position of a site in the results of searching.